Develop rewards programs to attract (and produce) regular customers
Our study found that 70% of constant customers visit a dispensary 3-4x monthly. While regular buyers aren’t a very loyal team, they do value making use of benefits cards so they can acquire factors during their gos to.
Consider running a customer loyalty program so you can bring constant consumers back to your dispensary and also develop regular shoppers out of your various other consumer groups.
Determine the benefits your consumers would most value– like a discount rate after their 10th see, a complimentary item, or an item of well-known swag. Ask your present devoted clients what would certainly attract them to join your rewards program and maintain using those happy clients to see to it your program is regularly supplying.
Invest in the advertising and marketing networks cannabis customers trust fund
We found that cannabis consumers trust fund news websites and also take pleasure in curated content supplied on Instagram as well as Pinterest. So you can make use of marketing tactics like top quality material to curate web content for this audience within the news websites they currently depend on and also purchase an organic social networks advertising method to share your content on these channels.
We additionally located that many marijuana consumers trust on-line videos, which indicates that investing in a video marketing technique can aid your brand name reach your target market while developing depend on as well as understanding.
Usage email marketing or SMS advertising and marketing to advertise specials as well as offers
Marijuana consumers showed that they like to be alerted of promotions via e-mails and also text messages, so that’s an additional chance for your organization to reach them.
By running e-mail advertising campaigns customized to your target market and promoting either the web content or supplies that they value, you can boost the opportunities that they’ll see your service or choose you over a competitor.